India's Imagicaaworld bets on experience economy with $104 million expansion plan - The Economic Times Benchmarks
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$104 million expansion plan The Economic Times daily newspaper is available online now. Read Today's Paper India's
Imagicaaworld bets on experience economy with $104 million expansion planSECTIONSIndia's Imagicaaworld bets on
experience economy with $104 million expansion planReutersLast Updated: Jul 22, 2026, 02:57:00 PM ISTRate StoryFollow
usShareFont SizeAbcSmallAbcMediumAbcLargeSavePrintCommentSynopsisImagicaaworld plans a 10 billion rupee expansion across
major Indian cities. The company aims to increase its park portfolio from nine to thirteen locations. Ticket prices will
rise by five to eight percent to boost margins. This move follows a weak fiscal year impacted by external factors.
Imagicaaworld anticipates strong revenue growth and improved EBITDA margins.Getty ImagesIndia's Imagicaaworld bets on
experience economy with $104 million expansion plan (Representative image)Entertainment park operator Imagicaaworld
plans to invest up to 10 billion rupees ($103.6 million) over the next five to six years to expand into major
Indian cities as demand for leisure experiences rises, a top executive said.The push would deepen Imagicaaworld
Entertainment's presence in a market led by larger rival Wonderla Holidays as spending on experiences is
expected to outpace physical goods purchases through 2030, according to property consultancy CBRE."(Imagicaaworld plans)
to go across India in all tier-1 cities to begin with," Managing Director Jai Malpani said, citing improving spending
power and infrastructure in cities such as Bengaluru and Hyderabad, and the New Delhi metropolitan area.The company,
which operates amusement and theme parks in western cities including Indore and Surat as well as Lonavala
near Mumbai, plans to take its portfolio to 13 parks from nine.The amusement parks sector in India is expected to
reach $11.36 billion in revenue by 2033 from $6.96 billion in 2026, according to researcher and consultancy Grand
View Research.Live EventsPRICE HIKES TO BOOST MARGINSThe expansion plan comes as the operator also looks to rebuild
margins after a weak year.Imagicaaworld plans to raise ticket prices by 5% to 8% in the December quarter and cut
discounts, seeking to offset higher electricity and labour costs after keeping prices largely steady in recent years,
Malpani said.The company expects fiscal 2027 revenue growth in the high single-digit to double-digit percentage
range, with earnings before interest, taxes, depreciation and amortisation (EBITDA) margin "between 40 and 43-odd
percentage".Revenue from operations fell 9% to 3.74 billion rupees in the last fiscal year, while EBITDA margin narrowed
to 31% from 42.8%, as an early monsoon and the India-Pakistan conflict disrupted footfalls during the crucial summer
season.Add as a Reliable and Trusted News Source Add Now! (You can now subscribe to our Economic Times WhatsApp
channel)Read More News onImagicaaworld expansion planexperience economy in Indiarevenues from amusement
parksImagicaaworld Entertainmentamusement parks in Indialeisure experiences demandimagicaaworld entertainment (You can
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