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Shein seeks fast-fashion deals to spur growth

The Times of India September 5, 2026

Shein seeks fast-fashion deals to spur growth - The Economic

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NewsTechTech & InternetShein seeks fast-fashion deals to spur growthShein seeks fast-fashion deals to spur

growthReutersLast Updated: Sep 05, 2026, 12:07:56 PM ISTFollow usShareFont

SizeAbcSmallAbcMediumAbcLargeSavePrintCommentSynopsisArmed with $15 billion in cash, according to its prospectus,

plus another $1.74 billion raised in the IPO, it is primed for an acquisition-driven phase as it seeks to recover

from stalled sales growth.Listen to this article in summarized format ListenReutersFILE PHOTO: A customer holds shopping

bags with a Shein logo in the first physical space of online fast-fashion retailer Shein on the day of its opening

inside the Le BHV Marais department store, the Bazar de l'Hotel de Ville, in Paris, France, November 5, 2025.

REUTERS/Sarah Meyssonnier/File PhotoNow it has clinched a stock market listing after years of false starts, Shein is

working to convince investors that it is more than a fast fashion fad.Armed with $15 billion in cash, according to

its prospectus, plus another $1.74 billion raised in the IPO, it is primed for an acquisition-driven phase as it

seeks to recover from stalled sales growth.Shein confirmed in its prospectus its plan to buy U.S. brand Everlane for $80

million in a step to becoming a platform, not just for its own brands, but for brands it has acquired and plugged into

its high-speed supply chain and wide customer base.The Everlane deal is just a "dry run" of Shein's

acquisition strategy, which will pursue brands with ‌different price ranges to ⁠attract a ⁠broad customer base, a

source familiar with the situation told Reuters.Share price has fallen since listingShein's history so far suggests

there could be obstacles.Its Hong Kong IPO this week followed years of attempts in New York and London where it was

thwarted by regulatory hurdles.Shein shares closed on Friday at 38.14 Hong Kong dollars ($4.86), more than 20% lower

than its offer price.Investors have yet to price in a successful transition to a brand and platform business, said

Louise Deglise-Favre, lead apparel analyst at market intelligence firm GlobalData.She said building "a meaningful

brand portfolio" takes years whereas Shein's revenue is being impacted now by U.S. President Donald

Trump's decision to remove "de minimis" duty-free access for small parcels. Shein's sales growth

slowed to 1.1% in the first quarter of 2026, from 8% annual sales growth in 2025.Approached by Reuters, Shein said

one of its priorities was ⁠to bring ‌more brands onto its "Xcelerator" programme through which Shein sells

access to its manufacturing network, warehousing and logistics, and its global sales platform."We see

significant potential to build on the track record we have established with successful brands such as

Missguided," a spokesperson for the company said.Shein acquired British fast-fashion ⁠retailer Missguided in

2023.Everlane deal faces reputational challengesOne hurdle to Shein's expansion strategy is its reputation.

Reports of the Everlane deal in May triggered an outpouring of hostility on social media from the company's

customers whose loyalty is based on Everlane's reputation for high-quality, sustainably made basics.Its slogans

include "Radical Transparency" and "Clean Luxury". It uses mainly organic materials, such as cotton,

and shares details of the factory where each item is made.Shein's clothes are mostly made of polyester and its

website does not specify in which country each garment is made, let alone which factory.In a letter seen by Reuters,

Everlane CEO Alfred Chang told employees Everlane would remain independent and true to its sustainability commitments.

He added the acquisition would allow Everlane to boost its competitive advantage and reach more customers globally.In

response to Reuters' questions, Everlane said its leadership and brand standards remain unchanged.If successful,

the Everlane deal could help ‌Shein reach new shoppers, said Michael Gunther, senior vice president of research and

market intelligence at Consumer Edge. "Everlane's customer base obviously skews higher income than the Shein

brand in the U.S.," he said.Supply chain efficiency is a selling pointShein's selling point for struggling

brands is that its proprietary supply chain software alerts factories when a product is in ⁠high demand,

prompting them to increase production.It also tells them to discontinue a style if it is not being bought - a system

Shein says helps it to maintain very low inventory levels.One of the brands in Shein's "Xcelerator"

programme increased sales by approximately 15 times in its second year, improved its operating margin by more than 30

percentage points and reduced its inventory turnover days by approximately two-thirds, according to Shein's

prospectus."Shein at its core is one of the most efficient supply chains ever built," Missguided founder Nitin

Passi said in a LinkedIn post about the Everlane deal.Although Shein's service revenue, or sales from its

marketplace, are growing much faster than sales from its own product lines, they are still much

smaller."Acquisitions can give Shein another growth engine, but they cannot substitute for improving the economics

of the core business," said Jianggan Li, CEO of consultancy Momentum Works in Singapore. "One Everlane will

not move the needle; what matters is whether Shein can prove this is a repeatable model." Add as a Reliable and

Trusted News Source Add Now!Read more news onShein fast fashionEverlane acquisitionShein stock market listingfast

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Source: economictimes.indiatimes.com