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Searching... Strive CEO Matt Cole defends Bitcoin treasury companies’ value CEO Matt Cole emphasizes growth
potential for Bitcoin treasury firms amid skepticism Share Add us on Google by Editorial Team Jul. 22, 2026 Strive, Inc.
is rapidly emerging as a leading player in the Bitcoin treasury arena. Under the leadership of its CEO, Matt Cole, the
company is charting a course for institutional investors to gain Bitcoin exposure without diving directly into the
crypto waters. Cole argues that Bitcoin treasury companies, like Strive, hold significant promise despite skepticism
from traditional financial sectors. Established as a vehicle for those wary of directly handling digital currencies,
Strive offers alternatives like perpetual preferred stock. As of July 2026, the company has amassed approximately 19,921
Bitcoins, valued at around $1.3 billion. Their holdings multiplied following the acquisition of Semler Scientific in
early 2026, marking a pivotal point in Strive’s strategy. Advertisement Strategic maneuvers and financial
gymnastics Matt Cole’s previous role saw him overseeing over $70 billion in fixed income at the California Public
Employees’ Retirement System (CalPERS). Strive’s SATA stock, targeting a tight trading range of $99 to $101,
offers daily dividends. By aligning their financial strategies with Bitcoin’s performance, Strive uses the
cryptocurrency as a benchmark for capital allocation. Strive executed a notable purchase of 2,500 Bitcoins for roughly
$185 million in June 2026, which averaged out to about $74,092 per BTC. Market implications and investor watch The
business model championed by Strive signals a noteworthy shift for those in the Bitcoin space keen on structured
investments. Instruments like SATA, combined with strategic market moves, place Strive as a beacon for wider market
engagement with Bitcoin, positioning it as a leader in facilitating broader institutional adoption. Disclosure: This
article was edited by Editorial Team. For more information on how we create and review content, see our Editorial
Policy. MARKETS Strive CEO Matt Cole defends Bitcoin treasury companies’ value CEO Matt Cole emphasizes growth
potential for Bitcoin treasury firms amid skepticism by Editorial Team Jul. 22, 2026 Share Add us on Google Strive, Inc.
is rapidly emerging as a leading player in the Bitcoin treasury arena. Under the leadership of its CEO, Matt Cole, the
company is charting a course for institutional investors to gain Bitcoin exposure without diving directly into the
crypto waters. Cole argues that Bitcoin treasury companies, like Strive, hold significant promise despite skepticism
from traditional financial sectors. Established as a vehicle for those wary of directly handling digital currencies,
Strive offers alternatives like perpetual preferred stock. As of July 2026, the company has amassed approximately 19,921
Bitcoins, valued at around $1.3 billion. Their holdings multiplied following the acquisition of Semler Scientific in
early 2026, marking a pivotal point in Strive’s strategy. Advertisement Strategic maneuvers and financial
gymnastics Matt Cole’s previous role saw him overseeing over $70 billion in fixed income at the California Public
Employees’ Retirement System (CalPERS). Strive’s SATA stock, targeting a tight trading range of $99 to $101,
offers daily dividends. By aligning their financial strategies with Bitcoin’s performance, Strive uses the
cryptocurrency as a benchmark for capital allocation. Strive executed a notable purchase of 2,500 Bitcoins for roughly
$185 million in June 2026, which averaged out to about $74,092 per BTC. Market implications and investor watch The
business model championed by Strive signals a noteworthy shift for those in the Bitcoin space keen on structured
investments. Instruments like SATA, combined with strategic market moves, place Strive as a beacon for wider market
engagement with Bitcoin, positioning it as a leader in facilitating broader institutional adoption. Disclosure: This
article was edited by Editorial Team. For more information on how we create and review content, see our Editorial
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